Send us the messy version.

1. What the business actually does

   In plain terms, and who its customers are. This is the single thing that changes the work most, and the thing briefs most often leave out.

2. What is not working now

   An identity that will not scale, a site nobody can update, a brand that looks different on every document. Naming the problem is more useful than naming the deliverable.

3. When it needs to be live

   A launch, a trade fair, an AGM, a funding round. A real date shapes the plan far more than a budget figure does.

4. Whatever already exists

   Old logo files, photographs, a half-finished deck, the site you are replacing. Send the folder as it stands — we would rather see the mess than a tidied version of it.

There is no form on this page on purpose. You almost certainly have a brief, a folder or a deck already sitting somewhere, and retyping it into boxes helps nobody. Attach it to an email instead.